Home  >  How can we help?  >  News

Home  >  News  >  July Business Knowledge Network Event: Intergenerational Values

July Business Knowledge Network Event: Intergenerational Values
1st July 2014

Who are you targeting with you marketing? Who are your ‘ideal customers’ and what do you know about them?

You have probably heard of Baby Boomers and Generation X, but have you heard of generation Y, Z, Alpha Kids and Digital Natives and Millennials? 

Jennie White, Senior Lecturer in Marketing, will give an informative and interesting talk, sharing her latest research and the modern thinking on intergenerational values. Find out what defines a generation, what values they share and how this is applied to segmentation and communication strategies in different markets. 

When: 30th July 5.30pm - 7.30pm. Networking from 5.30-6pm talk at 6pm and networking afterwards. 

Where:  The Dome Enterprise Centre, University of Chichester, Bognor Regis, PO21 1HR

Free on site parking, tea, coffee and cake provided. 


Return to news menu

“At URT we are keen to get youngsters enthused into engineering, so it’s very important that we have the backing of local colleges in Chichester and Bognor Regis for that part of what we do.”

Kevin Emmett - Director - URT

It’s Time to Change for West Sussex businesses

Employers in the county are being challenged to change attitudes and behaviours around mental health in workplaces – by signing up to an employer pledge.

Read full story

£3.66 million LEP funding boost for former Novartis site

Coast to Capital Local Enterprise Partnership (LEP) has awarded £3.66 million to West Sussex County Council towards the purchase of the former Novartis site in Horsham.

Read full story

West Sussex County Council acquire the former Novartis site

A pioneering project from West Sussex County Council to develop a disused site has taken a significant step forward.

Read full story

Coast to Capital Grant Funding Now Open!

Coast to Capital Local Enterprise Partnership in partnership with West Sussex County Council have now launched its Business Grants programme and is looking for small and medium sized businesses that are looking to expand and create new jobs

Read full story

New Rolls-Royce centre on track for launch

Rolls-Royce Motor Cars' new technology and logistics centre in West Sussex is on track for a successful launch in early 2016, the luxury car maker has confirmed.

Read full story

Coast to Capital LEP’s Business Growth Grants lead to hundreds of new jobs

More than 300 new jobs will be created from the grants awarded by the Coast to Capital Business Growth Grant scheme throughout 2014.

Read full story

Business advice on offer at Littlehampton Library

Staff from West Sussex Libraries’ Business Information Service will be at Littlehampton Library on Tuesday 3 February 2015 to demonstrate the services they are able to offer.

Read full story

Investment opportunity brought back to market

The opportunity to develop a café on Shoreham Beach Green is being advertised by Adur District Council.

Read full story

Calling all small business owners!

Horsham Microbiz is A MUST ATTEND event for any small business and anyone about to start a business, with everything you need in one place on one day

Read full story

Council to spur on business owners with cash and advice

BUSINESS owners can look forward to loans and strategy assistance thanks to Chichester District Council’s (CDC) new plans to boost the economy.

Read full story

This website may use cookies to provide an improved experience. You can refuse these cookies by changing your browser settings.
To remove this message, click here to accept cookies.